Andy Jorishie is EVP Director of Strategy at The Zimmerman Agency.

Stories by Andy Jorishie

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It’s All About Digital — Or Is It? (Travel PR) Thu., Jul. 25, 2019 PR pros today often give in to the temptation to focus their efforts on all things digital. In the process, they might lose sight of the idea that strategy is always the starting point for reaching, connecting and ultimately, influencing travel decisions. (1 reader comment)